In order to give all Pages a fair evaluation, we only measure what we can measure. If a Page have specified the country in which it operates, we can figure out what language the Page is using in its posts and retrieve the location. Thanks to this information, we can figure out if the Page uses eg Call to actions in their posts.
If the location of a Page is not specified, we can not calculate the location of the Page or figure out if the Page is using calls to action in its posts.

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